The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been part of traditional marketing and business. In recent times, however, it seems that funnels are being talked about everywhere on the internet.
The reality is that people are eager to learn more about this marketing concept and how they can use it in their business online marketing strategies. Read on to learn more about the ways to utilize the sales funnel for Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. The use of the term "funnel" for this concept of marketing is to aid in visualizing and explaining a sales process from the beginning to the end. It has a broad opening for customers who are known as "Unqualified Prospects" at the top, and a smaller opening for conversion sales at the lower end. It's a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or entry of the funnel. They are people who might need your products and services however haven't been approached by you prior to. After a series of sales calls and offers later you've contacted customers who have purchased your products or services.
The effectiveness of the lead generation funnel is from the fact that it permits you to track potential prospects' actions during different stages of the extended selling process. The sales funnel permits you to anticipate the amount of potential customers who will ultimately be customers by calculating the prospects who are qualified at each stage.
The sales funnel allows you to determine where your sales process is not working and where it is being successful. It can also help you determine if your campaign isn't reaching enough customers. This information helps you choose where to put your efforts to ensure that sales are on the right level and that you are meeting your marketing goals. It's used to measure and manage the sales process of customers.
The top of the Sales Funnel Front - End
The top of your sales funnel must be the most active component of your process. This requires constant testing. There are literally no end of front-end concepts. Your imagination and your resources are the only limitations.
The primary goal is to get new customers and then convert them into buyers.
Once a prospective client opts-in to your offer, they become "qualified". This is the stage of the sales funnel at which the prospective customer or "Unqualified prospect" becomes a qualified leads due to the actions they've taken that show that they are sufficiently interested to buy your product.
For your front-end to be effective you must be able to drive specific traffic to your website, blog, or squeeze page. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posting, forum posting and other resources are among the most efficient methods and resources.
You'll find that there are numerous tools that can be used to "qualify" those who are "Unqualified prospect". A squeeze page is one of the most efficient methods to "qualify" the unqualified prospect. It lets you provide something valuable that is related to your product or service, which customers can get for free or at a greatly discounted price by requesting their email address. The products offered vary from video and newsletters to ebooks, e-mail courses, related reports and more.
The front-end of your sales funnel is the point where prospects are attracted to you. The back-end is the part we need to focus on.
The Bottom of the Funnel or the Back-End
The bottom or back end of the funnel where major sales and profits are made. This is typically the place where you sell the most costly products. They are generally relevant to the same niche but presented in a different format such as video, audio live interaction, or private consult.
The main distinction between the front-end of the service and the back end is the type or price of the client.
It's the case that only a small percent, maybe 1-2% of the total number of people who enter your front-end, will be able to make it into your back-end. That's alright, due to the fact that this particular few will be investing more money.
Although front-end products and services might be cheaper than $100, back-end services and products typically cost in the hundreds or thousands. The back or bottom of the sales funnel is your main source of income for an Internet business. This is also the most predictable area of this selling process.
As I said earlier the sales funnel could be as simple or complex as your creativity or resources permit.
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